Ramtons 192Lt Freezer + Ice Pack External Condensor
Ramtons 93Lt Chest Freezer
Ramtons No Frost Invertor 2 Door 325Lt Silver
Ramtons 2 Door No-Frost Fridge Silver 189Lts
Ramtons 128Lt 2 Door Direct Cool Fridge Silver RF/173
Ramtons 90Lts 2 Door Fridge Flower
Ramtons Cooker 4G+2E 90×60 Inox Silver
Ramtons Cooker 3G+1E 60×60 RF/485 Inox Silver
Ramtons 3Gas + 1Electric 60×60 Black Cooker RC/607
Ramtons Cooker 4Gas S/Steel 60×60 Elec. Oven
Ramtons 3Gas + 1Electric 60×50 Silver Cooker
Ramtons 5694 4 Gas Rotisserie + Auto Ignition Cooker Dark Red
Ramtons RW/153 Front Load Washer 12Kg Silver
Ramtons Twin Tub Washer 10Kg/8.5Kg RW/116
Ramtons Top Load Semi Auto 10Kg Washer Only RW/130
Ramtons Electric 3 Bar Quartz Heater RM/469
Ramtons RM/668 Stand Fan 16″
Ramtons RM/674 Hot & Cold Bottom Load Dispenser
Ramtons RM/430 Hot & Normal Water Dispenser + Stand Silver-Black
Ramtons RM/429 Hot & Normal Water Dispenser + Stand White
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

