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TCL 50S5K 50 inch QLED Google TV

Original price was: KSh 43,999.Current price is: KSh 35,499.

Hisense 50inch Qled Smart UHD 4K 50Q6

Original price was: KSh 45,999.Current price is: KSh 42,999.

Hisense 43inch Qled Smart UHD 4K

Original price was: KSh 38,999.Current price is: KSh 30,499.

TCL 43 inch Qled 43SK Google tv

Original price was: KSh 33,999.Current price is: KSh 25,995.

TCL 75 Inch 75C755 QD-Mini LED 4k TV GOOGLE TV

Original price was: KSh 210,000.Current price is: KSh 174,999.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.